D B Taxis is a colourful, engaging landing page for a Fort William taxi and Highland tours operator with over 30 years of experience. Custom animations and lifestyle photography put the Scottish Highlands front and centre.
01 — Discovery
David — a sole-trader taxi driver based in Fort William — had no web presence at all. Customers found him by word of mouth or local ads. The brief was a single, impactful landing page that would rank locally, communicate trust, and make it easy to call or email from a mobile.
02 — Design
The design leads with an open-road lifestyle hero and a bold headline establishing the 30-year reputation immediately. A 'Why D B Taxis?' section uses paired photography and short copy to cover the key trust signals: clean vehicle, punctual, affordable, experienced. The CTA is a prominent phone number — the single most important conversion action for this audience.
03 — Development
A clean, fast static site with no dependencies — pure HTML, CSS, and vanilla JS for the scroll animations. The phone number and email are both tappable on mobile. Page weight is kept minimal for Highland mobile connections. Deployed and SSL-configured on the same day.
04 — Launch
The site launched and immediately gave David a professional web presence searchable by tourists planning Highland trips. Accepts all major cards and payment methods are listed prominently — a common question David had been answering manually on every booking.
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Landing Page